![]() ![]() The campaign drops ahead of Financial Literacy Month in April to help people learn about financial planning in a fun way. “In terms of how this collaboration works, Pinners, through a promoted pin their feed, are invited to select from a series of images that best describe their future hopes and dreams.” “Specifically, we’re trying to reach those Americans who are ready to turn that elusive ‘someday’ into today by connecting them with our team of more than 8,000 dedicated financial advisors who represent a key part of our unique brand proposition,” Teo added. “Northwestern Mutual’s collaboration with Pinterest was created to really meet the needs of those who are already in the planning mindset, but may not have taken the first step in making their dreams happen just yet,” said Lynn Teo, chief marketing officer of Northwestern Mutual. Northwestern Mutual has teamed up with Pinterest to create an immersive experience that allows consumers to connect the dots from their dreams to the financial planning they need to accomplish those dreams.įrom Pinning to Planning turns vision boards into a starting place to save money to turn dreams into action.
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